Check out this interview with the CEO of IDEO, Tim Brown.

IDEO – www.ideo.om – is an innovation machine; a designer of products, services, and experiences ranging from Apple’s first mass-market computer mouse to aspects of Prada’s store in New York City to the patient-care delivery model at SSM DePaul Health Center, in St. Louis, Missouri.

The interview is by McKinsey. The combination of IDEO and McKinsey can’t be wrong and it is not. The article is short article but it definitely has some good points to think about. Check out this link: Lessons from innovation’s front lines: An interview with IDEO’s CEO

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