Next Generation Innovation Mindset and Skills
- a workshop by Stefan Lindegaard

Download brochure – click on this link: Next Generation Innovation Mindset and Skills

The innovation role is changing rapidly as companies embrace the open innovation movement, seeking external partners to co-create future products and services. This requires a new mindset and new skills; it is no longer enough to just be a good project manager, researcher or engineer.

Next Generation Innovation Mindset and Skills is a workshop focusing on the individuals who drive innovation. The workshop provides tools and insights needed to develop a better understanding of these issues:

* Collaboration: You have to work across business functions and with many types of innovation to turn ideas into profitable products, services or business methods. Think like a composer; not a musician.
* Relationships: In a world of open innovation, you need to be an expert at networking and building relationships.
* Stakeholder management: You do not need to have everyone on your side, but you need to generate adequate support to champion your ideas and enough leverage to overcome major hurdles.
* Communication: You need to be able to craft compelling messages to the stakeholders you want to influence and to build the necessary relationships to take your ideas forward.

Attending the workshop will help you develop an innovation mindset and new skills that will make you even better at making a difference through innovation.

ELEMENT 1: Collaboration
Open innovation requires that you are capable of developing ideas and projects across business functions and that you can master many types of innovation rather than just product development. You have to think in terms of eco-systems, and collaboration is a key word.

In this element, we look into the different types of innovation and the different forms of innovation networks. We will also discuss the mindset needed for innovation that involves both internal and external partners.

ELEMENT 2: Understanding Values, Personal Brands and How to Leverage Relationships
Your values define what you stand for and this reflects on your personal brand. What you stand for and how people perceive your personal brand define the relationships you can build. Your relationships, in turn, define the success you can achieve as an innovation leader and intrapreneur.

So do you know your values? Do you know how people perceive you? Do you understand your relationships well enough to know when and how to use them and when to improve them?

In this element, we look into these questions through lessons learned from other innovation leaders and intrapreneurs and two personal exercises.

ELEMENT 3: Stakeholder management
You need to understand the market, technological, organisational and resource challenges related to your project and you must be able to identify the internal as well as external stakeholders with the influence to make or break your project.

In this element, we look into how you can identify and map stakeholders and how you get to know – and adapt – to their different agendas.

ELEMENT 4: Getting the Message Across
You always have something to sell. In the end it is a product or a service, but during the development of a revenue-generator you have to sell a vision to internal and external stakeholders.

In this element, we look into how to develop a value proposition and how you can capture the very essence of the value proposition in a short and brief elevator pitch that focus on the recipients of the message.

Who should attend?

The workshop is designed for people working with innovation, business development and new ventures in established companies. The participants usually work with issues such as:

- developing innovation capabilities and new growth platforms through internal and external sources
- making top management understand and support innovation
- turning ideas into revenues while managing transition phases and go-to-market strategies

What does it cost?

The participant fee is EUR 475 per person with a minimum of 10 people and a maximum of 22 people. This includes materials and preparation work. Travel costs are not included.

The workshop can held in-house or as a cross-company program with participation of different companies. On the latter, I assist in bringing relevant, non-competing companies together. The workshop can also be adjusted to the specific needs of your company.

Public workshops will be announced on www.intrap.com